Representations In Our Music Video

The target audience for our music video is primarily working class/ middle class young females, from the ages of 13- 19, who establish themselves within the pop genre. A majority of them would be from the UK, Australia and USA due to the popularity of the band in these countries. Our video will follow a narrative that is based on the lyrics, our visuals will match the lyrics. The narrative will be of a girl who appears to be a 'good girl' but is secretly a 'bad girl'; she's cheeky, rebellious and has a 'secret' boyfriend.

How will I use camera, mise- en- scene, editing and other elements to represent stereotypes and positive/ negative representations? 

Stereotypically, people assume that those who establish themselves within the pop genre are interested in the latest fashion and makeup, which we show through mise- en- scene in our video. In our video, the girl is seen in different costumes and applying makeup, such as dark lipstick, in the bathroom. We picked out clothes that our audience will be familiar with, as they would have probably seen it in a magazine as one of the latest trends. We used an iconic leather jacket and dark lipstick, to give the character an edgy side and to show her 'bad girl' side. We also used a bandana on the male character as this connotes that he is also a 'bad boy'. These are stereotypical images of a 'bad girl' and a 'bad boy'. To represent her 'good girl' side, we filmed her studying and wearing buttoned up shirts and skirt with props such as books. This is a stereotypical image of someone who is considered a good girl. This can be considered a negative representation as it can connote that 'good girls' are quite 'nerdy' and tend to study a lot. To create a positive representation of a good girl we showed that rather than studying in the library, she was doodling hearts in her book to show the audience that she is just like a regular teenage girl who tends to get bored of studying. The doodling of the hearts is a cliche scene of a teenager who is in a relationship.

How will these representations appeal to your audience and promote the artist? 

These representations will appeal to our audience as the scenes will be similar to real life and will relate to them. The stereotypes in our video may also entertain and amuse our audience. This will promote the artist as the audience may feel that the artist can relate to them through their lyrics and visuals while also entertaining them.