Rihanna 'Loud' Digipak
The Digipak for Rihanna's 'Loud' Album fits in with the pop genre conventions and appeals to it's target audience as it is bright, colourful and girly. The digipak features a front and a back cover, tow CDs and a middle page. The front cover fits in with the conventions of a Digipak. These conventions include a large eye catching image, the image relates to the artist or the song and the song/ album title is also found on the front panel. All of these conventions have been included in Rihanna's Digipak. The large eye catching picture on the front is of Rihanna herself, this instantly attracts her target audience. The album title is written clearly and largely on the front and the back of the CD cover. The back also features her image on it. The font is quite simple because the photo is really bright and it's easy to tell that the album is Rihanna's through her photo. The image in the middle includes red roses which matches the artist's hair. There is a continuation and link between the colours, the back cover, the front cover and the middle share the same red toned colour that is similar to the artist's hair and lipstick, there is also a continuation of the pink hue through out. This creates a brand identity as it is recognaisable to her audience and they instantly know it's Rihanna's album if they were to see it on the shelf in a store.
Taylor Swift 'Fearless' Digipak
The Digipak for Taylor Swift's 'Fearless' album contains a front cover, a back cover, a booklet in side and a CD. This Digipak fits in with the pop genre conventions through mise- en- scene and also appeals to her target audience. The costume within this digipak is bright and she is seen to be wearing dresses throughout. This front cover also fits in with the conventions of a digipak. There is a large eye catching picture on the front, the image relates to the artist or the song and the song/ album title is also found on the front panel. All of these conventions have been included in Taylor Swift's digipak. The large eye catching image is of Taylor Swift. Her blonde curls are prominent in the photo against her white dress and the white background, this is because her curls are her signature look. This creates a sense of brand identity. It also features the name of the artist and the album in bold font. The font that is used for her name is continuously seen throughout the digipak as it creates brand identity. Her audience will instantly know that it's a Taylor Swift album through the use of her signature font and style.
The back cover includes conventions such as a track list, a record label, artist/ album name, album artwork, extra information and a bar code. This back cover follows all of these conventions. The image on the back cover is of Taylor Swift in an elegant dress with her hair up, this costume is from a music video that she released from this album called 'Love Story'. Her elegant look appeals to her target audience, as her target audience is teenage girls and she looks quite 'girly' and like a 'princess'. It also connotes her public 'good girl' and 'sophisticated' image.
There is also a tracklist on the back to show which songs feature on the album and in what order.
The middle includes a booklet with her song lyrics so that her fans can sing along. This creates a connection between her fans, the album and herself.
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