Mise- en- scene

Mise- en- scene is very important within a music video. Through research into the conventions of a pop video, as a group we realised that mise- en- scene is crucial in attracting a target audience. The target audience for our music video is teenage girls, from the ages 13- 19. We also wanted to relate to our audience through our mise- en- scene, which is why location was important when filming our video. We included settings that would be familiar to our audience for example: a school library.

Costume/ makeup:

Costumes in pop videos are usually based on the latest trends. We picked our costume to appeal to our audience. We chose clothing that looked young and stylish and what our audience may wear/ be interested in wearing. The iconic leather jacket through out our video is to connote the pop/ rock genre and the characters 'bad girl' side. She is also seen wearing dark lipstick to make her seem more 'edgy'. The male character is also seen wearing edgy clothes as he is represented as the 'bad boy' in our video. 

To represent the characters 'good girl' side, we changed her costume to a buttoned up blouse and skirt. This is to contrast with her edgy clothes so that the audience can follow the narrative of our music video clearly. When filming her 'good girl' side we stayed within a school location, such as the library, to show that she is a typical 'good girl' who studies. 

Props:

We used props that our target audience is familiar with and can relate with. We did this to keep their focus on the video and the narrative, rather than focusing on an unfamiliar prop. We use props such as sunglasses and a mobile phone. We also included a photo frame, with a picture of the couple inside it, to foreshadow the romantic sub- genre within the video earlier on. 

                                    

photo frame from our music video

mobile phone from our video. The missed- calls from her Mum
is to show the audience her 'bad girl' side that almost every teen
can relate to.

We also used a bandanna for the male character to create a 'bad boy' image for him. This is a stereotypical image for a 'bad boy' and connotes the rock genre within our video. It also creates a link between our video and the band '5 Seconds of Summer', as they are seen to be wearing one in the video.

Camerawork:

We used a range of shots when filming our video. We found out, while filming, that filming in different locations allowed us to experiment with a range of different angles and shots. We used point of view shots when recording the vlogging/ documentary scenes. 

over the shoulder shot in our video so that the audience can see
what she is writing in her book. Although she appears to be
studying, we see that she is actually doodling hearts
in her book.

high angle/ long shot in our video

Editing

When we researched into the conventions of pop videos, we noticed the fast paced editing for upbeat pop songs. We knew we had to include this within our video to create a successful and enjoyable pop video. While editing we made the cutting quite fast and we made sure that the same scenes didn't stay on the screen for too long, which would bore the audience. We also sped up the photos and the ending scene to keep up with the beat of the song. To keep the audience's attention we had to make our video fast paced. We also created a white hue, in our video, to connote the romantic sub- genre within our video.