Taylor Swift- Shake It Off
Taylor Swift is a country/ pop singer who released her latest music video 'Shake It Off' from her new album 1989. Pop genre is established within the music video through sound and mis- en- scene. The song is very up beat, the visuals match the song as she's dancing. It makes the audience want to dance and sing- a- long.
The video consists of continuous jump cuts, it goes from one scene to another. The costume in this video is colouful. Taylor's costume changes to match the scene. She's also seen dancing very playfully in the video which is quite common for videos in the pop genre. The artist is usually seen acting quite playful. This shows us that the pop genre is really light and fun. It's nothing too serious and aggressive.
Through out the video it is clear that there is a relationship between the visuals and the lyrics. When Taylor Swift sings "I'm just gonna shake, shake, shake..." she shakes her hips and when she sings that she "can't stop, won't stop moving..." she is constantly moving through out the whole video. Taylor Swift's star image motifs include her red lipstick which she wearing during the video.
The video is mainly performance based. The song is about doing whatever she wants and shaking off the hate this is established through her dancing, she dances however she wants and doesn't care if she's dancing similarly to the back up dancers. The audience may watch this video as a form of escapism and entertainment.
The video consists of continuous jump cuts, it goes from one scene to another. The costume in this video is colouful. Taylor's costume changes to match the scene. She's also seen dancing very playfully in the video which is quite common for videos in the pop genre. The artist is usually seen acting quite playful. This shows us that the pop genre is really light and fun. It's nothing too serious and aggressive.
Through out the video it is clear that there is a relationship between the visuals and the lyrics. When Taylor Swift sings "I'm just gonna shake, shake, shake..." she shakes her hips and when she sings that she "can't stop, won't stop moving..." she is constantly moving through out the whole video. Taylor Swift's star image motifs include her red lipstick which she wearing during the video.
The video is mainly performance based. The song is about doing whatever she wants and shaking off the hate this is established through her dancing, she dances however she wants and doesn't care if she's dancing similarly to the back up dancers. The audience may watch this video as a form of escapism and entertainment.
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