Tuesday, 16 September 2014

Music Video Analysis {Pop Genre}- One Direction- Best Song Ever

One Direction- Best Song Ever


One Direction is a very popular boy band in the pop genre. 'Best Song Ever' is a single from their latest album 'Midnight Memories' the music video had many hits on Youtube and broke the vevo record beating Miley Cyrus. Pop genre is established through sound and mis- en- scene. 

The video starts off with the boy band members acting out a scene as different characters. It starts off with a mid- long shot of the Hollywood sign then it shows a mid- long shot of two of the band members acting as film agents in an office. One Direction promote their film 'This Is Us' through the video. The beginning scene is very entertaining to watch as it has humor in it. 

The song is up beat and matches the visuals as their being quite mischievous and dancing playfully .The video is also quite colourful and their costume is also quite colourful none of them are wearing dark clothing. There is shot reverse shot in the video, it shows clips from their new film it shows them performing at concerts and with fans, and then back to the music video where they're all playfully dancing and messing around in the Hollywood office/ studio. The video is very entertaining and playful, the band is known for their playful attitude. 

There isn't much of a relationship between the visuals and the lyrics however during the song they sing 'we danced all night to the best song ever' they do a short dance sequence in the end. There are bust shots of the members when they're singing their solos. The video is quite performance based.

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