Music Video Analysis- Iggy Azalea ft. Rita Ora- Black Widow

Iggy Azalea ft. Rita Ora- Black Widow

Iggy Azalea is an Australian R&B/ Hip- Hop music artist who recently released her latest single 'Black Widow' which features Rita Ora who is a British R&B/ Pop artist. The R&B/ Hip- Hop genre is established within the music and the mis- en- scene. Iggy's rapping makes it obvious to the audience that it falls into the R&B genre. Also in many Hip- Hop/ R&B music video the women are dressed in tight revealing clothes to show that they have sex appeal and to make them seem more attractive. In this music video both Iggy Azalea and Rita Ora are wearing skin tight clothing which is also quite revealing. However, they are not portrayed as 'objects' this music video shows female dominance and independence. There is inter textual references within the video to the movie Kill Bill. For example during the mid shot, low angle, of Iggy holding her sword out and the villain in the video looks similar to the villain in the movie. This music video is mainly targeted at teens from the ages 14- 19.