Intertextuality

Intertextuality:

is when a text's meaning (story, book, article, song, video, movie) is influenced by another text. Inter textual references can be subtle or obvious. The key idea is that these intertextual references allow for a deeper understanding of the text. 

Interetextual thinking can also be looking at patterns of events across stories, or looking at how designers/ directors/ authors have chosen to convey ideas about the same topic in different ways. 

Saturday Night Fever

Marks and Spencer's Advertisement

Both of these videos use the song 'you should be dancing' which was released in 1977. In both the videos the people are dancing quite similarly which shows intertextuality because the dancing and the song in the M&S advert is a reference to the Satrurday Night Fever video. John Travolta, a star in that time period, stars in the Saturday Night Fever video so when people in today's time, who are in their 30's or even older, watch the M&S advert they will be reminded of the Saturday Night Fever video. This may bring back memories of when they were younger.

Katy Perry - Roar 

Eye of the Tiger - Survivor

We are the Champions - Queen

All three music videos contain intertextuality. Intertexuality is found in these music videos within the lyrics. All three of these songs are about becoming a champion and a winner this makes the artist/ band seem powerful and strong willed. Roar (Katy Perry) and Eye of the Tiger (survivor) both have the lyrics 'eye of the tiger' and also in Roar and We are the Champions they both have the word 'champion' in the lyrics. These are examples on intertextuality as the lyrics cross over in these videos. Also, Eye of the Tiger and Champion are both anthems. 

After researching into intertexuality we had to consider whether our video will have intertexuality in it and whether it would suit our narrative and appeal to our audience.