4. What is your favourite genre of music? Please select one.
Pop [ ]
Rap [ ]
R&B [ ]
Country [ ]
Rock [ ]
Classic [ ]
5. What would you say your favourite music video is and why?
6. Do you prefer a narrative based (has a story), performance based (could include dancing/ live performance) or concept based (doesn't relate to the lyrics/ random) music video?
Narrative [ ]
Performance [ ]
Concept [ ]
7. Do your prefer…
Quiet/ slow songs [ ]
Happy/ rapid/ loud song [ ]
Depends on the mood [ ]
8. Do you prefer…
Quiet/ slow music videos [ ]
Rapid/ Energetic music videos [ ]
Depends on the mood [ ]
9. Do you prefer female or male artists/ bands? Please select one.
Richard Dyer believed that stars within the spotlight are actually manufactured to boost their financial income. He believes that they are changed to be thought of as real people who experience things their target audience may, so that they are more relatable and therefore gain more fans and more money, he believes that they are not really how they are portrayed to be.
Linking this to an artist in the pop genre 'Justin Bieber' who has changed in the eye of the media and his fans through out the years.
His theory can be split into four sections:
Star Image Construction
Audience and Institutions
Hegemony (Ideology and Culture)
Character and Personality
Star Image Construction
Using Dyer's star theory it is believed that the pop star Justin Bieber is not a real person he is constructed through different elements such as music, music videos, magazines, social network and his record label. His image is built for an audience. Justin Bieber is a famous Canadian pop star who also dances and acts. The image of Justin Bieber was popular for his hairstyle, where the hairstyle gets really popular that we see it as a trend. He also changed his style through various way and fans tend to copy his style. Many guys copied Justin Bieber's style and haircut as they believed it was a trend and could also possible attract females as majority of Justin Bieber's fanbase is female.
His star image is also constructed negatively. Justin Bieber is often surrounded by controversy where his negative actions may be replicated by others. He is sometimes shown as a negative role model in the media.
Audience and Institutions
His first image and appearance instantly attracted many girls. His image was soon modified so that more girls will pay for his merchandise and his concerts. Over the years Justin Bieber has become a world wide sensation gaining him a global fan base known as 'beliebers' and over 40 million followers on twitter, the spread of 'beiber fever' has an impact on institutions because his image has been constructed successfully whether he is portrayed positively or negatively, his record company will make huge amount of money out of the amount of audiences and fans.
To gain more attention from the media he shortened his hairstyle as the company would like to change his style for the audience purpose and he needed to maintain popularity by doing something unexpected. Soon his short hair had also become a trend.
Hegemony (Ideology and Culture)
Justin Bieber has used his social media sites to share his cultural values and attitudes to the audience such as showing his fans his new hairstyle and fashion style, or even to share his lifestyle. This establishes a connection between Justin and his fans creating a unique persona for himself and making him seem more relatable in the eyes of the media and his audience. Justin Bieber mainly used his social media to portray his positive image for example on he has posted images of him taking part in several charities and volunteering with different organisations.
Character and Personality
The character and personality of Justin Bieber has gradually changed over the years. He started out a young, humble teenage boy who had a passion for music and sang songs about girls. It has shown his typically teenage boy characteristics and attitudes this has attracted a large audience, mainly girls as the fan girls believe he is a nice character.
However, the behaviour and attitude of Justin Bieber has changed recently as he's portrayed negatively in the media. Has has been caught smoking weed and has recently been convicted with a DUI.
5 Seconds of Summer (also known as 5SOS) are an Australian pop/ rock band. The band is made up from four members; Luke Hemmings (lead singer, guitar), Ashton Irwin (drums, vocals), Michael Clifford (guitar, vocals) and Calum Hood (bass guitar, vocals).
The band was formed in Sydney, Australia in 2011. 5 Seconds of Summer began in December 2011 by Luke Hemmings, Michael Clifford and Calum Hood who all attended the same college. They started posting Youtube videos of themselves singing covers of popular songs. Later on in the month the drummer Ashton Irwin joined the band. The soon become youtube celebrities gaining interests from major music labels and publishers.
They signed a publishing deal with Sony ATV Music Publishing. Their first music release, Unplugged- EP, was released despite having no promotion apart from on Facebook and Twitter. However, it reached number 3 on iTunes in Australia and the top 20 in both New Zealand and Sweden. They gained more international attention when One Direction posted a link of their video 'Gotta Get Out' stating that he had been a 5 Seconds of Summer fan for a while. 5 seconds of Summer were once again the subject of interest for One Direction following their release of their first single 'Out of my Limit' in November 2012 by Niall Horan tweeting the video link.
5 seconds of Summer gained more fans and fame during the One Direction worldwide Take Me Home tour when it was announced that they would be supporting the band during their tour in February 2013. The tour kicked off at the O2 Arena, London on the 23rd of February 2014. They joined One Direction for shows in the UK, US, Australia and New Zealand.
Whilst on a break from the Take Me Home tour, the band returned to Australia where they played a National headlining tour, with all their dates selling out within minutes. It was around this time when the band began to gain popularity and become well known. In November 2013 the band announced that they had signed to Capitol Records (a major music label). The band gained more attention and a large female fanbase like many other boy bands.
In late March 2014 'She Looks So Perfect' was released in the UK. 5 Seconds of Summer become the fourth Australian band to have a number one UK single and the first to do so in 14 years. In March 2014 it was announced that they will once again join One Direction on the road, supporting them in their Where We Are Tour in the US, Canada, UK and Europe. In April 2014, the She Looks So Perfect EP debuted number 2 on Billboard 200.
The budget for their music videos has increased as they have gained more fans. Their production quality is high now compared to before.
Then (February 2013):
In June 2014, their debut album 5 Seconds of Summer was released and become a hit album on iTunes. Their album won a Kerrang! Award. They have recently announced their tickets for their world wide tour in 2015. The band also have a lot of media convergence. They have their own website where fans can connect with them and it also gains them popularity. Fans can buy merchandise, sign up to their newsletter, check out their other social media sites, photos and you can see what they've been doing recently (www.5sos.com). Over the years the band has gained more popularity, fame and fans.
We will creating our music video based on their song 'Good Girls' which is their latest single from their debut album '5 Seconds of Summer.'
is when a text's meaning (story, book, article, song, video, movie) is influenced by another text. Inter textual references can be subtle or obvious. The key idea is that these intertextual references allow for a deeper understanding of the text.
Interetextual thinking can also be looking at patterns of events across stories, or looking at how designers/ directors/ authors have chosen to convey ideas about the same topic in different ways.
Saturday Night Fever
Marks and Spencer's Advertisement
Both of these videos use the song 'you should be dancing' which was released in 1977. In both the videos the people are dancing quite similarly which shows intertextuality because the dancing and the song in the M&S advert is a reference to the Satrurday Night Fever video. John Travolta, a star in that time period, stars in the Saturday Night Fever video so when people in today's time, who are in their 30's or even older, watch the M&S advert they will be reminded of the Saturday Night Fever video. This may bring back memories of when they were younger.
Katy Perry - Roar
Eye of the Tiger - Survivor
We are the Champions - Queen
All three music videos contain intertextuality. Intertexuality is found in these music videos within the lyrics. All three of these songs are about becoming a champion and a winner this makes the artist/ band seem powerful and strong willed. Roar (Katy Perry) and Eye of the Tiger (survivor) both have the lyrics 'eye of the tiger' and also in Roar and We are the Champions they both have the word 'champion' in the lyrics. These are examples on intertextuality as the lyrics cross over in these videos. Also, Eye of the Tiger and Champion are both anthems.
After researching into intertexuality we had to consider whether our video will have intertexuality in it and whether it would suit our narrative and appeal to our audience.
Performance Based videos: show the artist or band performing their song, possibly at a gig or a studio setting. The Vamps- Last Night is an example of a performance based video.
The Vamps - Last Night
This video shows the band performing their song with their instruments. The video contains shot reverse shot, it shows the band performing their song and putting together a party for their friends. There are close ups and mid shots of individual band members performing with different backgrounds behind them.
Narrative Based Videos: have a storyline and tend to follow the storyline through out the video. Maroon 5- Maps is an example of a narrative based video.
Maroon 5 - Maps
Maroon 5 is a popular American band. Their single 'Maps' was released from their latest album 'v'. The video starts with Adam Levine (the singer of the band) in a lift and then we see him at a hospital looking for his girlfriend. The audience are instantly hooked as they wonder what happened to her. The video then shows us what happened before the accident and what happened to her. From the narrative we can tell that they went to a party, she was with her friends dancing, he got drunk and kissed someone else, she caught him and then ran outside, she got hit by a car and ended up in hospital. The video is entertaining.
Concept Based Videos: tend to have no storyline and it usually doesn't tie in with the band or the theme of the song. The visuals doesn't match the lyrics.
Shawn Mendes - Life of the Party
Shawn Mendes is a new pop artist in the music industry. His song 'Life of the Party' is from his Shawn Mendes EP. This video is concept based as he sings about being the life of the party and he's singing about a girl but he's sitting in an empty diner. The lyrics doesn't match the visuals.
Katy Perry is an American pop artist. 'Unconditionally' is a single that was released from her latest album 'Prism'. Pop genre is established within the mis- en- scene.
The song isn't very up beat like many pop songs, it's a slow song but it is also quite catchy. The song is quite slow which matches the visuals, the video has been edited to add effects and slow motion. The video is quite dramatic. However, like many pop videos the video is quite vibrant and colourful. It isn't dull, it has a pop of colour to it.
Katy's costume changes to match the colours within the scene. At the beginning we see snow and the floor is covered with white snow and she's wearing a white dress while the dancers wear black but Katy's makeup is quite pink toned and bright to bring some colour to the video. The video is very performance based, the audience may enjoy watching it as a form of escapism.
One Direction is a very popular boy band in the pop genre. 'Best Song Ever' is a single from their latest album 'Midnight Memories' the music video had many hits on Youtube and broke the vevo record beating Miley Cyrus. Pop genre is established through sound and mis- en- scene.
The video starts off with the boy band members acting out a scene as different characters. It starts off with a mid- long shot of the Hollywood sign then it shows a mid- long shot of two of the band members acting as film agents in an office. One Direction promote their film 'This Is Us' through the video. The beginning scene is very entertaining to watch as it has humor in it.
The song is up beat and matches the visuals as their being quite mischievous and dancing playfully .The video is also quite colourful and their costume is also quite colourful none of them are wearing dark clothing. There is shot reverse shot in the video, it shows clips from their new film it shows them performing at concerts and with fans, and then back to the music video where they're all playfully dancing and messing around in the Hollywood office/ studio. The video is very entertaining and playful, the band is known for their playful attitude.
There isn't much of a relationship between the visuals and the lyrics however during the song they sing 'we danced all night to the best song ever' they do a short dance sequence in the end. There are bust shots of the members when they're singing their solos. The video is quite performance based.
Taylor Swift is a country/ pop singer who released her latest music video 'Shake It Off' from her new album 1989. Pop genre is established within the music video through sound and mis- en- scene. The song is very up beat, the visuals match the song as she's dancing. It makes the audience want to dance and sing- a- long.
The video consists of continuous jump cuts, it goes from one scene to another. The costume in this video is colouful. Taylor's costume changes to match the scene. She's also seen dancing very playfully in the video which is quite common for videos in the pop genre. The artist is usually seen acting quite playful. This shows us that the pop genre is really light and fun. It's nothing too serious and aggressive.
Through out the video it is clear that there is a relationship between the visuals and the lyrics. When Taylor Swift sings "I'm just gonna shake, shake, shake..." she shakes her hips and when she sings that she "can't stop, won't stop moving..." she is constantly moving through out the whole video. Taylor Swift's star image motifs include her red lipstick which she wearing during the video.
The video is mainly performance based. The song is about doing whatever she wants and shaking off the hate this is established through her dancing, she dances however she wants and doesn't care if she's dancing similarly to the back up dancers. The audience may watch this video as a form of escapism and entertainment.
Fall Out Boy is an American rock band whose music is targeted at teens from the ages of 15- 19 . The rock genre is established within the music video from the music. There is heavy instruments playing in the background and some screaming within the singing during the chorus which is widely established within the rock/ metal genre. The mis- en- scene also emphasis' the rock genre through the costume and lighting. The costume that is worn through the video is quite dark and edgy, the women are wearing revealing clothes and dark lipstick, and the lighting is quite low. The lighting gives the video a mysterious and eerie atmosphere.
Iggy Azalea is an Australian R&B/ Hip- Hop music artist who recently released her latest single 'Black Widow' which features Rita Ora who is a British R&B/ Pop artist.The R&B/ Hip- Hop genre is established within the music and the mis- en- scene. Iggy's rapping makes it obvious to the audience that it falls into the R&B genre. Also in many Hip- Hop/ R&B music video the women are dressed in tight revealing clothes to show that they have sex appeal and to make them seem more attractive. In this music video both Iggy Azalea and Rita Ora are wearing skin tight clothing which is also quite revealing. However, they are not portrayed as 'objects' this music video shows female dominance and independence. There is inter textual references within the video to the movie Kill Bill. For example during the mid shot, low angle, of Iggy holding her sword out and the villain in the video looks similar to the villain in the movie. This music video is mainly targeted at teens from the ages 14- 19.
5 seconds of summer is a popular pop/ rock band whose music is targeted at teens from the ages between 13- 19, who are mainly females. The genre is established within the music video through the mis- en- scene and the music. Their costume gives off the impression that they are a rock band as they're wearing casual dark clothing and skinny jeans, which is established with a typical boy band image, however their costume contradicts with the music. The music is established within a pop genre as it's very up beat and catchy. The music video also emphasis' the pop genre as it's very colourful, it constantly cuts to different shots from different people taking their clothes off and dancing to the band performing and singing to the camera or the audience. Many teens enjoy watching this video and listening to the music as a form of escapism and entertainment.The message that the music video gives us is to be confident and to have fun no matter what you look like.
I am an A-Level student and I am writing to request your permission to use one of the latest tracks by 5 Seconds of Summer. The track I chose to use is Good Girls.
With your permission, this task would be used in my current A-Level Media Studies project, which involves creating a music video to a popular music track, as well as producing an album and a magazine advert for the artist. If I received your permission, this track would ONLY be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. It would not be realized to a large audience.
The artist and your company would of course be fully recognized throughout pre-production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the project. If this is required, please send full details.
