Research into the Music Industry

Michael Jackson - Thriller 

One Direction - Night Changes (Promos/ Trailers)

Justin Timberlake - Suit and Tie 

Lady Gaga - Paparazzi

Taylor Swift - Blank Space 

Conventions of music videos

Ariana Grande - Problem (includes many 

close ups)

Ed Sheeran - Sing

One Direction - Kiss You includes jump cuts 

as an editing technique

One Direction - Live While We're Young (bright, colorful

and a fun music video)

Katy Perry- California Gurls (bright and colorful 

with close ups)

When we conducted this research it allowed us to think more about our genre conventions and forms and our audience. We had to know about the conventions and forms of the pop/ rock genre to create a successful video that appeals to our audience.

History of Music Videos

Bessie Smith- St. Louis Blue's

Michael Jackson - Thriller

PSY- Gangnam Style

Popular Music Videos Now: 

One Direction - Steal My Girl 

Ariana Grande - Break Free ft. Zedd

Olly Murs - Wrapped Up

Media Broadcast Platform

The medium that we will use in order for our music video to be broadcast is YouTube. We will use YouTube as this is an international media platform for people to find and watch videos on. As a teen ourselves we know that our target audience, teenagers, use YouTube often to watch and share videos on other social networking sites which will helps to gain a wider audience for the artist and video.

We had to consider our audience and what they regularly use to watch and share music videos. 

Ideas/ Inspiration for our music video

Description of our Target Audience

Youth and Subcultures

Youth and Subcultures

There are many different types of youth subcultures in today's society. Youth subcultures are used to identify people in a particular group. Youths are usually identified in different subcultures from they way they dress, act and what kind of music they listen to. Society and mainstream culture is constantly changing so it's hard to keep track of today's popular culture. However on of the top three popular music subcultures include:

• Pop
• R&B/ Hip- Hop
• Rock

Pop

Those who are identified in the pop subculture usually listen to mainstream music and are identified as 'fangirls'. Those who are part of the pop subculture are mainly teenage girls who often listen to popular music by One Direction, Taylor Swift, Ariana Grande and Ed Sheeran. Pop subculture is growing constantly as there are new pop artists introduced to us almost everyday. Social media makes it easier for new pop artists to gain attention for example 5 Seconds of Summer (although they do have some punk/ rock element in them) and The Vamps.

Ed Sheeran - Thinking Out Loud 

R&B/ Hip- Hop

R&B/ hip- hop is also a popular subculture. Popular R&B/ hip- hop artists include Beyonce, Drake, Niki Minaj and Eminem. Those who are apart of this subculture are mainly males with a secondary female audience. R&B/ Hip- Hop usually include videos that identify women as sex objects as they wear revealing clothes and they are usually explicit (the music usually includes swearing). The fans identified within the genre are familiar with slang as they use it in their everyday life.

Beyonce feat. Jay Z - Drunk in Love

Rock

Popular rock artist/ bands include Fall Out Boy, Coldplay and Bastille. Those who listen to rock music are usually identified and stereotyped as emo's and punks. A stereotypical image of punks/ emos (those who listen to rock music) would be people with coloured hair, tattoos, piercings and usually wear dark clothing.

Fall Out Boy- Light 'Em Up

Researching into 'Youth and Subcultures' allowed us to consider who our audience may be and how they are represented in the media. Because our video is based on a '5 Seconds of Summer' song our audience will be those who are established in the pop genre and perhaps even the rock genre, as 5 Seconds of Summer are a pop/ rock bad.