Youth and Subcultures

Youth and Subcultures

There are many different types of youth subcultures in today's society. Youth subcultures are used to identify people in a particular group. Youths are usually identified in different subcultures from they way they dress, act and what kind of music they listen to. Society and mainstream culture is constantly changing so it's hard to keep track of today's popular culture. However on of the top three popular music subcultures include:

• Pop
• R&B/ Hip- Hop
• Rock

Pop

Those who are identified in the pop subculture usually listen to mainstream music and are identified as 'fangirls'. Those who are part of the pop subculture are mainly teenage girls who often listen to popular music by One Direction, Taylor Swift, Ariana Grande and Ed Sheeran. Pop subculture is growing constantly as there are new pop artists introduced to us almost everyday. Social media makes it easier for new pop artists to gain attention for example 5 Seconds of Summer (although they do have some punk/ rock element in them) and The Vamps.

Ed Sheeran - Thinking Out Loud 

R&B/ Hip- Hop

R&B/ hip- hop is also a popular subculture. Popular R&B/ hip- hop artists include Beyonce, Drake, Niki Minaj and Eminem. Those who are apart of this subculture are mainly males with a secondary female audience. R&B/ Hip- Hop usually include videos that identify women as sex objects as they wear revealing clothes and they are usually explicit (the music usually includes swearing). The fans identified within the genre are familiar with slang as they use it in their everyday life.

Beyonce feat. Jay Z - Drunk in Love

Rock

Popular rock artist/ bands include Fall Out Boy, Coldplay and Bastille. Those who listen to rock music are usually identified and stereotyped as emo's and punks. A stereotypical image of punks/ emos (those who listen to rock music) would be people with coloured hair, tattoos, piercings and usually wear dark clothing.

Fall Out Boy- Light 'Em Up

Researching into 'Youth and Subcultures' allowed us to consider who our audience may be and how they are represented in the media. Because our video is based on a '5 Seconds of Summer' song our audience will be those who are established in the pop genre and perhaps even the rock genre, as 5 Seconds of Summer are a pop/ rock bad.