Ariana Grande - Problem (includes many
close ups)
Ed Sheeran - Sing
One Direction - Kiss You includes jump cuts
as an editing technique
One Direction - Live While We're Young (bright, colorful
and a fun music video)
Katy Perry- California Gurls (bright and colorful
with close ups)
When we conducted this research it allowed us to think more about our genre conventions and forms and our audience. We had to know about the conventions and forms of the pop/ rock genre to create a successful video that appeals to our audience.
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