Creative Brief
Renaissance: Future Club Classics
Where are they now?
5 seconds of Summer is a pop/ rock band. Their most recent release was of a live album called 'Live SOS'.
5 seconds of Summer is a pop/ rock band. Their most recent release was of a live album called 'Live SOS'.
The Album Concept:
What is it?
Good Girls is an album featuring 20 tracks. The album contains the single CD and an exciting poster themed around the music video. The cover will have a photograph of a female posing in a mugshot style. The image will contrast with the title. The colours will be bold contrasting black, red and white to connote the rock genre of the song.
Why are we doing it?
We are creating the brief to sell the CD and to promote the music video. The poster inside the CD will attract more consumers of the young female target audience, as it makes the CD a special edition.
Who is our consumer?
Our consumer is young females from the ages of 13- 19.
Good Girls is an album featuring 20 tracks. The album contains the single CD and an exciting poster themed around the music video. The cover will have a photograph of a female posing in a mugshot style. The image will contrast with the title. The colours will be bold contrasting black, red and white to connote the rock genre of the song.
Why are we doing it?
We are creating the brief to sell the CD and to promote the music video. The poster inside the CD will attract more consumers of the young female target audience, as it makes the CD a special edition.
Who is our consumer?
Our consumer is young females from the ages of 13- 19.
What is the consumer reaction we want?
We want the consumer to be excited and intrigued about the release of the CD and the music video.
We want the consumer to be excited and intrigued about the release of the CD and the music video.
How will we know it worked?
The amount of money that is made through the release of the album in stores/ downloads from iTunes and the amount of views of YouTube. Two other songs from the album will be available for download on iTunes so that it can promote the product and reach a further audience. After a person downloads the song a poll will come up asking if they will purchase the whole album.
The amount of money that is made through the release of the album in stores/ downloads from iTunes and the amount of views of YouTube. Two other songs from the album will be available for download on iTunes so that it can promote the product and reach a further audience. After a person downloads the song a poll will come up asking if they will purchase the whole album.
Key launch dates
5th of May 2015: Release of sneak peek of music video on the band's website and YouTube.
23rd of May 2015: Release full music video onto YouTube.
30th of May 2015: Release of music video on to TV music channels (Bliss, Chart Show, MTV). Release of song on international radio.
1st of June 2015: Release of CD in international stores (HMV, Walmart etc).
23rd of May 2015: Release full music video onto YouTube.
30th of May 2015: Release of music video on to TV music channels (Bliss, Chart Show, MTV). Release of song on international radio.
1st of June 2015: Release of CD in international stores (HMV, Walmart etc).
Album Inspiration
To identify our album cover within the pop genre we're going to use bright colours on the album artwork. The originals artwork consists of
black, white and red. We are going to make our cover more vibrant. To fit the theme of the song the models are going to wear edgy clothes (like the band) the image will look like a mugshot and they will be holding up chalkboard with the name of the song written on it. We'll also have the tape behind them to make it seem believable. We've taken inspiration from the original artwork and the bands 'mugshot' for the song.
The Album Sleeve
Description:
The album sleeve will attract the audience and it will refer to the music video. It will feature the actress from the music video on the front cover posing in a mugshot, holding a board that says 'Good Girls'.
Example of a band CD from the same pop/ rock genre:
Deadlines:
Planning- January 2015
Draft 1- Start of February
Draft 2- End of February
Complete- March
Editing- End of March
Objective:
The objective is to create an album sleeve that will appeal to the target audience and follow the genre conventions.
Tone of voice/ brand/ image:
Lively
Exciting
Bold
Intriguing
Edgy
Restrictions/ Limitations:
A budget of £0 is a limitation we cannot afford expensive pieces for mise- en- scene.We would have to use what we can find. Time is crucial. We must have time to plan, film and edit.
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