Research into the Music Industry

Michael Jackson - Thriller 

One Direction - Night Changes (Promos/ Trailers)

Justin Timberlake - Suit and Tie 

Lady Gaga - Paparazzi

Taylor Swift - Blank Space 

Conventions of music videos

Ariana Grande - Problem (includes many 

close ups)

Ed Sheeran - Sing

One Direction - Kiss You includes jump cuts 

as an editing technique

One Direction - Live While We're Young (bright, colorful

and a fun music video)

Katy Perry- California Gurls (bright and colorful 

with close ups)

When we conducted this research it allowed us to think more about our genre conventions and forms and our audience. We had to know about the conventions and forms of the pop/ rock genre to create a successful video that appeals to our audience.

History of Music Videos

Bessie Smith- St. Louis Blue's

Michael Jackson - Thriller

PSY- Gangnam Style

Popular Music Videos Now: 

One Direction - Steal My Girl 

Ariana Grande - Break Free ft. Zedd

Olly Murs - Wrapped Up

Media Broadcast Platform

The medium that we will use in order for our music video to be broadcast is YouTube. We will use YouTube as this is an international media platform for people to find and watch videos on. As a teen ourselves we know that our target audience, teenagers, use YouTube often to watch and share videos on other social networking sites which will helps to gain a wider audience for the artist and video.

We had to consider our audience and what they regularly use to watch and share music videos. 

Ideas/ Inspiration for our music video

Description of our Target Audience